Agri Marketing And Supply Chain Management

Agri Marketing And Supply Chain Management

Agri Marketing and Supply Chain Management Introduction to agri-marketing Definition Agri-marketing refers to all the processes involved in the movement of agricultural products from the farm to the final consumer. It includes planning, production, grading, packaging, transportation, storage, processing, advertising, and sale. Importance of Agri-Marketing Helps farmers get fair prices for their produce Reduces post-harvest losses Ensures food availability to consumers Facilitates better income generation and rural development Encourages adoption of modern farming techniques through demand signals Types of Agricultural Marketing Input Marketing Deals with the sale and distribution of agricultural inputs like seeds, fertilizers, machinery, pesticides, etc. Output Marketing Refers to the marketing of agricultural produce like grains, fruits, vegetables, milk, etc. Functions of Agri-Marketing Exchange Functions – Buying and selling Physical Functions – Transportation, storage, and processing Facilitating Functions – Grading, financing, market intelligence, and risk management Key Stakeholders Farmers and producers Input suppliers Traders and commission agents Processors Transporters Retailers Consumers Government and regulatory bodies Challenges in Agri-Marketing Inadequate infrastructure (cold chains, roads, etc.) Market price volatility Exploitation by middlemen Lack of real-time market information Poor access to credit and finance Government Initiatives in India APMC Acts (Agricultural Produce Market Committee) e-NAM (Electronic National Agriculture Market) PM-KISAN

Updated July 15, 2026